Welcome to Glorious & Cash – Les Glorieuses launched this newsletter to talk about why money is power and matters for gender equality. In partnership with Women’s March Global, we’re taking this revolution worldwide. It’s written by Arièle Bonte and Uma Mishra.
🇫🇷Pour la version française, cliquez ici.
To continue this conversation about money, Rebecca Amsellem will host a conference on January 22 at the Canadian Embassy, go to the agenda section to register.
How social networks can help us fight financial patriarchy, by Arièle Bonte
On social networks as everywhere else, the gender pay gap is rampant against women.
Why can we say that?
While women seem to dominate the social network influence industry (they are the vast majority and alone generate 75% of the market), they charge less than their male counterparts, according to a study conducted by Klear last year among 2,500 male and female influencers. They charge an average of $351 per post, compared to $459 for their male counterparts, or 23% less. Great, we’re more or less in line with the wage differentials in the United States and France.
Where does this umpteenth inequality come from?
There are several hypotheses. Quartz suggests, for example, that since there are many women in the market, competition is fierce and prices may tend to fall more than for men, where there are fewer. For Roxane, founder of Dearlobbies, an independent media and consultancy agency specialising in sustainable influence marketing, « female influencers are regularly, if not systematically, victims of the impostor syndrome. » Added to this are companies who believe that influencers – especially
those in the green sector, which Roxane looks after – « should work for free under the pretext of their commitments » and you have here a clever cocktail that helps you understand the why and the how of the glass ceiling among influencers.
But things change!
Fortunately, these inequalities are not inevitable and in the same way that Les Glorieuses proposes concrete solutions to curb them within companies, Roxane created last January a strict and fair fee schedule, calculated according to the hourly rate and the audience of influencers for example.
And it’s not over !
In particular, Instagram has become a formidable tool in the fight and emancipation against financial patriarchy. While behind the scenes, women influencers, artists and activists are fighting to assert their rights, in the spotlight too, new accounts are being created to inspire women to take part in the fight against capitalism and to make money a tool not for oppression but for emancipation. As an example the excellent account @mrsdowjones (115k subscribers) which accumulates memes on money, work, precariousness and inequalities, or @myfrugalyear (41.3k subscribers), an anonymous woman about to publish a book, which documents day by day what she is doing to reduce her debt. A daily habits that thousands of other people – mostly women – have borrowed from Instagram via the hashtag #debtfreejourney.
All these initiatives share the same ambition: to no longer make money a taboo, to give Internet users the opportunity to understand the mechanisms behind money and the societal biases that prevent us from seeing it as a tool to be used positively in our lives. While Anglo-Saxon countries are increasingly populated with initiatives and Instagram accounts of this kind (the term « budgetnista » was even coined, following the model of « fashionista », to designate someone who is passionate about budgets), France remains a territory to be conquered where « money diaries » (these diaries of anonymous bank accounts) have their place. Take a look at the financial balance sheets of Julia Coudert, a self-employed status specialist, and you’ll find an example of how to make the subject of money accessible, cool and important.
The Salon des Entrepreneurs will take place from February 4 to February 6 in Paris and will then travel to other cities in France during 2020. The opportunity to accelerate your project, to meet 2000 experts or to attend conferences in the presence of established entrepreneurs!
The Equally Work platform proposes an ingenious idea: adapting the famous Bechdel test to the world of work. To pass it, all you have to do is ask these three questions in a meeting: 1. are there at least two women in the meeting? 2. during the meeting, did these two women share their opinions or ideas together? 3. Were they able to do so without being interrupted by a man? Are we putting into practice this week and taking stock on Friday?
The Club Génération Startuppeuse network has been developing since 2017 under the impulse of Vivane de Beaufort, professor at the École supérieure des sciences économiques et commerciales (ESSEC), following the publication of her book, « Génération #Startuppeuse ou la nouvelle ère », published by Eyrolles, in 2017. A network for women’s empowerment, Club Génération Startuppeuse advocates digital and collective technology as a solution to help support « tech for good » startups run by women or mixed teams. For more information, click here.
Notebook « The feminist revolution starts here »
SOLD OUT ! The pink/french version is no more available ! But you can still find our beautiful notebooks, in French blue, and in English, in blue or pink.
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Arièle Bonte is a French journalist specialized in equality, gender and sexuality. For three years she was leading RTL Girls, for RTL.fr. Today she’s an independent journalist but she still has the same goal: spread the news through the gender prism. She also wrote a novel « Le Chaos des décibels » (Librinova), and she’s the author of the newsletter « Spell it out » about modern witchcraft. Her dream is to meet Lana Del Rey, to travel around the world and to have a green thumb.
A MESSAGE FROM OUR PARTNER
For more than a 100 years, L’Oréal has been dedicated to beauty. With its international flotilla of 36 brands and its 86.000 employees, the Group achieved 26.9 billion euros of sales, its best year of sales growth in more than 10 years in 2018.
L’Oréal has long been a leader in gender equality. Worldwide, as of 2018, women account for 69% of our workforce, 47% of our management committee members, 31% of our Executive Committee members and 54% of our key positions.
L’Oréal firmly believes in Diversity and Inclusion, and is convinced that Women’s leadership must be promoted in order to achieve a more
inclusive workplace. Its commitments across the years have marked the Group as one of the leading organisations globally: in 2018, women represent 46% of the board membership, 54% of the Group’s key positions, and 66% of the Global brand general managers. L’Oréal was ranked Top gender-balanced company in Europe by Equileap in 2018 and is among the TOP 100 companies in the Bloomberg 2018 Gender Equality Index.